Jude Bellingham has got fans talking after starring in his first campaign for Calvin Klein, with the footballer swapping his usual football kit for the American fashion brand's latest underwear collection.

The 23-year-old England international and Real Madrid midfielder features in a series of photographs showcasing his physique, with the campaign quickly attracting attention online following its official release on Monday, 2 November.

Known for his performances on the pitch, Bellingham has now given fans a different reason to have their eyes on him, as his latest appearance sees him take centre stage in one of fashion's most recognisable underwear campaigns.

The images were photographed and directed by Oliver Hadlee Pearch in Madrid in August 2026, with the minimalist setting keeping the focus firmly on the footballer and the products.

Bellingham models pieces from Calvin Klein's Icon Cotton Stretch collection, appearing in several styles, including the Boxer Brief, Low Rise Trunk, Hip Brief and Slim Boxer.

The campaign also introduces the new Icon Cotton Stretch Shine Trunk, which features the brand's signature Infinity Bond logo waistband with a glossy finish.

One of the standout images sees Bellingham recreating his familiar goal celebration, bringing a recognisable part of his football career into the campaign.

Speaking about his experience working with the brand, Bellingham explained that he enjoyed the opportunity and connected with the campaign's message about confidence and feeling comfortable in yourself.

He said:

"I really enjoyed working on this campaign. I liked the idea of ‘the icon underneath’ – that confidence starts with feeling comfortable in yourself. Calvin Klein is such an iconic brand, so it was great to bring that idea to life in my own way."

The campaign centres on the idea that confidence starts from within, with the brand using its established underwear range to highlight the relationship between comfort, self-assurance and personal style.

Although Bellingham is best known for his footballing ability, his latest modelling appearance demonstrates his growing presence beyond the sport, as athletes continue to feature prominently in fashion and advertising.

The midfielder has already established himself as one of the recognisable faces of English football, having represented England at major international tournaments while playing for Spanish giants Real Madrid.

His latest collaboration also adds to a growing list of high-profile partnerships between Calvin Klein and footballers, with the brand previously featuring Liverpool captain Virgil van Dijk, Tottenham Hotspur forward Son Heung-min and Bellingham's England and Real Madrid teammate Trent Alexander-Arnold.

However, this marks Bellingham's debut campaign with Calvin Klein, giving him the opportunity to establish himself in a different area of the fashion industry.

As the campaign made its way across social media, fans were quick to share their thoughts on Bellingham's appearance, with many making it clear that they were impressed by the results.

One person wrote:

"He should do this more often."

Another joked:

"I just broke up with my boyfriend after seeing this.."

A third fan expressed their appreciation, writing:

"Thank you Calvin Klein for this…seriously!"

Bellingham's modelling debut has also given fans a different perspective on the midfielder, who is usually seen wearing his Real Madrid kit or England's national team colours. While his performances on the pitch have already made him a familiar figure to football supporters, his latest campaign has introduced him to a wider conversation about celebrity fashion and brand partnerships.

And judging by the comments, plenty of people would be happy to see him return in front of the camera.

Footballers have become an important part of that strategy, with Bellingham joining a line-up of players who have appeared in campaigns for the brand in recent years. His involvement is particularly notable given his popularity among football fans and his growing profile outside the sport.

For Bellingham, the collaboration offers another opportunity to showcase a different side of his public image, while Calvin Klein benefits from the attention surrounding one of football's most recognisable young stars.

With fans already calling for more appearances and sharing their reactions to the images, the campaign has certainly given social media plenty to talk about.