The Shade Borough (“we”, “our”, or “us”) operates https://www.theshadeborough.com (the “Site” or “Service”).
This Privacy Policy outlines how we collect, use, share, and protect your personal information. By accessing or using our website, you agree to the practices described in this policy. If you do not agree with our policies, please do not use the Site.
We may collect and process the following types of personal information:
* Personal identifiers: Name, email address, social media handle (if interacting via platforms).
* Device information: IP address, browser type, operating system, and device identifiers.
* Usage data: Pages visited, time spent on the site, referring/exit URLs, clicks, interactions.
* Voluntary submissions: Information you submit through forms, surveys, or competitions.
We use your information to:
* Provide and improve our services
* Personalise content and recommendations
* Communicate with you (e.g., newsletters, updates, promotions)
* Administer competitions, surveys, or campaigns
* Analyse site usage and audience trends
* Comply with legal obligations
We rely on one or more of the following legal bases to process your data:
* Your consent (e.g., for email marketing)
* Performance of a contract (e.g., when you engage our services)
* Our legitimate interests (e.g., to improve user experience)
* Compliance with legal obligations
You can withdraw your consent at any time by contacting us at info@theshadeborough.com
We use cookies and similar technologies to:
* Understand and remember your preferences
* Analyse traffic and user interactions
* Serve targeted advertisements
Examples of cookies used:
Essential cookies - for core website functionality
Performance cookies - to understand how visitors use the site
Marketing cookies - to deliver relevant ads and content
You can manage your cookie preferences via browser settings.
We do not sell your personal data.
We may share your data with trusted third parties who help us operate our website and services. These include:
* Hosting providers
* Email marketing services
* Advertising networks
* Analytics platforms
All third parties are required to comply with data protection obligations and may only use your data for the specific services they provide to us.
While The Shade Borough does not collect or process data from individuals under 13, some content we feature (such as public footage or user-submitted material) may include individuals under 18.
We do not knowingly publish content involving minors without:
* Public availability or legitimate public interest; or
* Verifiable guardian or parental permission if the content is user-submitted or directly features underage individuals.
We reserve the right to remove or blur identifying features upon request. If you are a parent or legal guardian and believe content involving your child appears on our platform without consent, please email info@theshadeborough.com and we will review it promptly.
We implement appropriate security measures to protect your personal data, including:
* SSL encryption for data transmission
* Restricted access to data
* Regular security audits
While we take reasonable steps to protect your personal data, no digital platform can be entirely immune to security threats. We encourage users to exercise caution and avoid sharing sensitive information unnecessarily.
Under the UK GDPR, you have the following rights:
* Access – Request a copy of your data
* Correction – Update inaccurate data
* Erasure – Request deletion of your data
* Restriction – Limit how your data is processed
*Objection – Object to data use for direct marketing or legitimate interests
To exercise your rights, contact us at info@theshadeborough.com.
We only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including legal, accounting, or reporting requirements. After this period, data will be securely deleted or anonymised.
Our website may include links to third-party websites or content. We are not responsible for the privacy practices or content on those sites. We recommend reviewing the privacy policies of any external sites you visit.
If you are located outside the UK, your data may be transferred and processed in the UK or other jurisdictions. We ensure adequate protections are in place, including standard contractual clauses, where required.
We may update this policy occasionally to reflect legal, technical, or business changes. We will post updates on this page with a new “Last Updated” date. Continued use of our site after such changes constitutes your acceptance.
For any questions, data access requests, or concerns about your privacy, please contact:
The Shade Borough
Email: info@theshadeborough.com
Website: www.theshadeborough.com
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