Influencer Sasha Ellese has officially been removed from her role as director of the beloved baby skincare brand Nala’s Baby. The brand, launched in 2020 by UK rap star Casyo “Krept” Johnson and Sasha, was inspired by their daughter, Nala, and quickly gained popularity for its gentle formulas and inclusive ethos.

But the internet never sleeps and fans were quick to notice a major update. Company documents now show that, as of 12th September, Sasha is no longer a director of the business. While no official explanation has been released, the removal came after several waves of online backlash regarding Sasha’s social media posts, and many believe the two are connected.

‍

‍

Ellese is often outspoken about her Christian beliefs, which have previously been questioned by fans, particularly when she fell pregnant with her second child in 2024. However, she received backlash back in July when she posted her criticisms of Islam on Snapchat, saying:

“The way some Muslims feel when I say what I say is how I feel when "Jesus is just a prophet, he didn't die on the cross and he isn't God." is said. Throwing your toys out of the pram isn't going to change my beliefs or stop me from spreading the truth.”

‍

She continued:

“Telling the truth sets people free. I am not islamophobic that is silly, but I'm also not going to be forced to make an apology for standing boldly on what I believe. I am a work in progress and so execution could be better, more context to explain my faith and beliefs would work better so it didn't feel like exclusion to Islam alone. Because I believe this about every religion, every single religion and way of being that doesn't follow Christ.”

‍

Her post sparked widespread criticism, with many interpreting her comments as tearing down Islam rather than simply affirming her Christian faith. Some also pointed out the fact that Krept, the father of her child, is Muslim and has introduced their daughter to the religion.

While Krept didn’t directly respond to the post, fans noticed he quietly changed his Instagram profile picture to a photo of their daughter Nala wearing her hijab, a move many saw as a subtle response or even a form of shade aimed at Sasha.

More recently, Sasha caused another stir online just two days ago after she posted a tribute to the late far-right American influencer Charlie Kirk, who was assassinated on Wednesday. On her Instagram Story, she reposted a message that read:

“The greatest martyr that ever lived in our generation… His death will be the flame that burns in the heart of every clarion voice. His death will definitely not be in vain.”

Given Kirk’s well-known far-right views and divisive political takes, this tribute raised more than a few eyebrows. Many online began questioning her judgment, with some going as far as to suggest she may be suffering from “spiritual psychosis.”

Now, with her name officially removed from the company register and neither Sasha nor Krept offering any public comments, fans are left to draw their own conclusions. Was she removed because of her beliefs, her timing, or simply to protect the brand image? Either way, it’s clear that this saga has struck a nerve online, sparking debates about faith, freedom of speech, and influencer accountability.

Some see Sasha as a woman standing boldly in her truth. Others feel she’s gone too far, using her platform to alienate people instead of unite. And with Nala’s Baby being a brand praised for its inclusivity, it's no surprise that controversial commentary like this could be seen as a misalignment.