Boohoo owned Pretty little thing is venturing into secondhand trading with the launch of an online marketplace that allows users to sell used items from PrettyLittleThing and elsewhere later this year - all this led by Molly Mae Hague.

According to Molly, who is the company's current U.K. and European creative director, the new platform will allow customers to sell products from PLT and any other brand.

Pretty Little thing has previously been under fire for its role in the fast fashion industry which many say is not environmentally friendly and uses "exploited labour".

The former ITV Love Islander was named creative director at the company last year, a move that raised eyebrows in the fashion world at the time. However, it looks like she has been doing just fine working at the fashion retailer.

Speaking in a press interview, Molly revealed that the marketplace will first exist in the form of an app.

"We've been working on it now for over a year and I'll be one of the first people to display how to use it", she said.

"This platform encourages sustainability and encourages people to shop for pre-loved and recycled pieces. It's something that no one's gonna expect PrettyLittleThing to do, which we're really, really excited to launch.

"There is so much in my wardrobe at home that I don't wear anymore. Stuff that people can't get hold of. I still get messages saying "I'm desperate for this blazer.

"People now will have the second opportunity to shop for those things that they can't get any more", she added.

Internal testing still ongoing

A spokesperson from PrettyLittleThing explained that the pre-owned trading platform will sync up with the user's PrettyLittleThing order history so that when one is reselling the item from the brand, all the info and images of the product will be automatically pulled. The marketplace also allows users to sell items from other brands with their own imagery as well.

The seller can ship the product internationally if they wish to do so, and the seller and buyer will be able to chat directly on messenger within the app, the spokesperson added.

It�s understood that PrettyLittleThing has begun internal testing last week, and the service will first roll out in the U.K. in the coming May, and hopefully become available in the U.S. and other markets around September or October.