Sadia Khan, a self-proclaimed 'high-value' dating coach, is facing backlash after leaked audio suggested she had an affair with an engaged man, casting doubt on her brand and the self-help world. With 750k Instagram followers, the well-known relationship coach who promoted herself as a 'high-value woman' is now battling to protect her reputation after shocking leaked recordings allegedly exposed an affair with an engaged man.

‍37-year-old Sadia Khan, who charges over £6,000 for her three-month program on becoming a ‘high value man’, is confronting a crisis of credibility that could dismantle the empire she created advising men on confidence and relationships. The controversy began when supposed voice notes and texts from 2021 appeared online, reportedly showing the Dubai-based coach engaging in a confrontation with the fiancée of her alleged man.

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The leaked audio depicts Sadia being confronted by her mystery man’s fiancée, in which Sadia fires back, claiming she doesn’t care about her knowledge of the affair. She also continues to threaten to perform sexual acts on the woman’s husband-to-be, claiming she could perform sexual acts on him “on your wedding day”. She goes on to claim that the woman’s fiancée regularly phones her, even on occasions when he had been with his fiancée.

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Alongside the leaked audio recording are also a series of leaked screenshots of text messages, allegedly exchanged between Sadia and the man she had been having an affair with. One text thread appeared to show Sadia dubbing herself a “sick side chick”, adding, “who else has a side chick on this levels”. Further screenshots showed steamier exchanges between the pair, with Sadia frequently requesting sex, and the unnamed man even saying: “I’m getting you pregnant”.

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Khan’s services focus on 'education' and 'therapy', claiming to deliver confidence, mastery, and transformation. The courses attract clients with promises of romantic and personal breakthroughs, which is a heavy demand for any life coach. Yet the lack of oversight in this field is concerning, particularly when allegations challenge the coach’s credibility. This is why the scandal has gone viral, driven by 'leaked content'. Social media users have also been quick to debunk Sadia’s credentials, alleging that she is not a licensed psychotherapist and instead only holds a bachelor's degree in psychology.

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The clash between her persona as a 'high-value' woman and the behaviour revealed in the leaks has triggered public backlash. Essentially, her digital brand is collapsing due to lost trust. Online users were swift to respond, posting videos debating whether she is truly a 'dating coach' or simply a 'side chick'. Her qualifications are under scrutiny, along with her ethics in charging steep fees within the online self-help space, with an advisory phone call with the influencer costing £299, and a video call costing £550.

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Sadia has since denied the allegations being made against her and has allegedly begun suing individuals for defamation.

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