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Jazz Reid, 33, carried out the attack in west London in November 2024 after disguising himself as a Deliveroo rider. Wearing a helmet, wig and high visibility clothing, Reid approached a parked vehicle on an e-bike and fired 11 shots at close range before abandoning the scene. Inside the car were the child, her parents and her younger sister. The girl was struck twice, suffering gunshot wounds to her foot and buttocks. Her father was hit five times in the back, chest, abdomen and pelvis, leaving him with life-changing injuries. The child’s mother and sister were miraculously not physically injured.
The court heard that the shooting was not a random act but part of a series of targeted attacks carried out by Reid across west London. Prosecutors said he used burner phones, frequently changed SIM cards and adopted disguises to avoid detection. His use of a delivery rider outfit allowed him to approach targets without raising suspicion.
Reid was arrested in North London, two days after the shooting, following an extensive police investigation that linked him to multiple firearms offences. During the trial at the Old Bailey, the jury found him guilty of attempted murder, wounding with intent and possession of a prohibited firearm.

Sentencing Reid, the judge described the attack as “cold, calculated and exceptionally serious,” highlighting the fact that a young child was injured during what should have been a family celebration. The court was told that the psychological impact on the victims, particularly the child, is expected to be long-term.
Reid was handed a 38-year custodial sentence, with an additional five years on licence to be served upon release. The judge noted that the length of the sentence reflected both the severity of the violence and the wider danger posed by the use of firearms in public spaces.
Despite the conviction, the motive for the shooting remains unclear. Police have confirmed that the intended target was not the child. The jury was told that the Ladbroke Grove shooting was one of three incidents involving two firearms forensically linked to Mr Reid. He said he had previously handled a gun only after being attacked and shot himself. The court also heard that he was arrested in 2012 for conspiracy to supply Class A drugs and jailed the following year after trial. Mr Reid claimed that in 2021 he learned he was being targeted over a £10,000 drug debt, but when asked by prosecutor Michael Goodwin KC whether he had any evidence he had been set up, he replied that he did not.