In recent years the Daily Mail has repeatedly singled out Marcus Rashford in negative and often personal coverage critics have described as smear tactics and harassment of a high profile athlete. Headlines focused on purported property investments, character and ego have fuelled a narrative many say is unfair, especially given Rashford’s charitable record.

‍
Despite the negativity and the “ego” framing, Rashford’s track record arguably undermines claims of arrogance. He has partnered with FareShare to deliver meals to vulnerable communities, campaigned tirelessly for free school meals for disadvantaged children and raised millions for charities during the pandemic. Marcus Rashford’s initiatives with FareShare and campaigning efforts helped influence government policy on food poverty, demonstrating tangible impact beyond football. He has been publicly praised by politicians and charities alike, and his MBE was seen by many as recognition of a social conscience far removed from “colossal egos”.

He was awarded an MBE in the Queen’s Birthday Honours in 2020 for his services to vulnerable children and campaigning against child food poverty.
Chloe Kelly, the England striker who scored the winning goal at Euro 2022, has also faced media scrutiny. Some commentators suggest she displays confidence that others misread as ego, yet she is widely celebrated for her humility on and off the pitch.

‍
Kelly’s rise to prominence and enthusiastic personality have occasionally drawn commentary about her confidence. However those critics are often contrasted by many fans and co players who describe her as earnest and team oriented. The suggestion that her demeanour is inherently more wholesome than Rashford’s is sparking debate about gendered expectations in sports journalism.

Online reaction to the Mail’s headline has been swift. On X users have criticised the portrayal of Rashford, branding the Daily Mail “petty”, “biased” and “tone deaf”. One comment read “again they find any excuse to pit successful athletes against each other” and another said “Rashford does more for the community than that paper ever will”. If you have further examples of comments I can include them, just let me know.

‍
While Chloe Kelly’s positive coverage may feel refreshing to some, many argue that mocking Rashford’s character overlooks his charitable legacy and ongoing public service. The backlash continues and questions remain over editorial judgement and fairness in headline framing.

‍