As a society, we often underestimate the power and significance of representation in the media. Growing up, I rarely saw people who looked like me on screen, and it had a profound impact on my self-esteem and sense of belonging. That's why I firmly believe that the essential role of black representation in media cannot be overstated.

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From advertisements to films, television shows to social media influencers, the images and narratives we encounter shape our perceptions of the world around us. When black individuals are consistently underrepresented or misrepresented, it portrays harmful stereotypes and reinforces systemic biases.

However, when we see more black faces in advertisements, films, and other forms of media, it not only reflects the diversity of our society but also sends a powerful message of inclusion and acceptance. It tells black children that their dreams are valid and achievable, and it challenges non-black individuals to confront their preconceived notions and expand their understanding of the world.

Moreover, black representation in media is not just about visibility; it's also about authenticity. It's about telling our stories in our own voices, without distortion or appropriation. It's about celebrating our culture, heritage, and achievements, rather than reducing us to one-dimensional stereotypes or token characters.

The impact of black representation extends far beyond the screen. Research has shown that exposure to diverse media representation can have a positive effect on individuals' attitudes and behaviours, fostering empathy, understanding, and social cohesion. When we see people who look like us succeeding and thriving in the media, it inspires us to reach for our own goals and aspirations.

But achieving meaningful black representation in media requires more than just casting black actors or featuring black characters. It requires diversity behind the scenes as well – in writing rooms, director's chairs, and executive boardrooms. It means giving black creators the opportunity to tell their stories from their own perspectives, rather than through the lens of white gatekeepers.

Fortunately, there has been some progress in recent years, with initiatives like #OscarsSoWhite and #BlackLivesMatter sparking important conversations about representation and diversity in the media. But there is still much work to be done. We must continue to hold media companies and advertisers accountable for their commitments to diversity and inclusion, and we must support and uplift black voices in all aspects of the industry.

Ultimately, the essential role of black representation in media is about more than just entertainment – it's about equity, justice, and social change. It's about creating a world where everyone, regardless of their race or background, can see themselves reflected and celebrated in the stories we tell. And that's a world worth fighting for.

Slowly with the noise that is being made about the inequality, things are being done; we are seeing more and more black people in advertisements, on billboards, on our screens and even in books. This is the start of a change for us, and for the next generation.