PrettyLittleThing, a fashion brand under the Boohoo Group umbrella, has once again tapped into the winning formula of collaborating with celebrities. In a month that saw the launch of their much-anticipated Naomi Campbell-designed collection, PrettyLittleThing is making headlines by announcing its latest celebrity ambassador—Love Island star and model, Ella Thomas.
Ella Thomas, is best-known as a finalist in the 2023, season 10 edition of the hit reality show Love Island, has been chosen as PrettyLittleThing's latest brand ambassador. Her popularity has soared since her Love Island journey, earning her the title of the UK's newest fashion "it-girl".
The company has described her as "smart, confident, ambitious," and noted her much-loved and relatable style. This partnership is set to bring fans "lots of exciting content," including an exclusive Ella Thomas edit.
The collaboration between Ella Thomas and PrettyLittleThing is expected to run for six months, during which she will create exclusive social media content for the brand. Additionally, fans can look forward to the Ella Thomas edit, which promises to be a stylish reflection of her personal taste and fashion sense. The edit is expected to be unveiled in the coming weeks, generating excitement among fashion enthusiasts.
Ella Thomas joins the ranks of other notable PrettyLittleThing ambassadors, including Molly Mae, Indiyah Polack, La La Anthony, and Jayda Cheaves.
Ella Thomas made her mark in this year's Love Island series, finishing in third place alongside her boyfriend, Tyrique Hyde. The winning couple of the 2023 season was Jess Harding and Sammy Root, who secured the coveted £50,000 prize, with Whitney Adebayo and Lochan Nowacki finishing as runners-up.