Businessman and Hip Hop Mogul Jay-Z has left his fans confused after creating an Instagram account and deleting it hours later.

The 51 year old joined the social media platform on Tuesday (2 November) to promote The Harder They Fall; a new western to which he co-produced.

Shortly after setting the account life, Jay-Z swiftly racked up 2 million followers, one of whom was singer Beyonce, his wife of 13 years.

However, his account magically disappeared hours later after making only one post promoting the movie.

Jay-Z is no stranger to this though, it's being pointed out that he did exactly the same thing six years ago after joining the service to wish Michael Jackson a happy birthday.

Fans reacted to the development on Twitter. One fan wrote: "Jay Z created an Instagram account yesterday, got verified, became the first person ever followed by Beyonce, hyped a movie and deleted it today. Levels."

And another added: "Jay Z really deleted his Instagram after a day of joining and I understand."

The Harder They Fall, which features stars Jonathan Majors, Idris Elba and Regina King is now screening on Netflix.