Giggs’ halftime show at the NFL London Games was more than just a performance, it was a proud moment for UK rap fans and a reminder of British music's growing global reach.

Giggs, born in South London, delivered an electric performance that felt both like a personal homecoming and a public statement of how British music has carved out space on the global entertainment map. For many fans, the performance was a fusion of two worlds, where the grittiness of UK rap met the intensity of American football.

The rapper opened his set with ‘Whippin’ Excursion’ from his 2016 album Landlord, before welcoming fellow artist and grime MC JME to the stage to perform the classic ‘Man Don’t Care’, a track that continues to unite rap and grime fans across generations.

Of course, it wouldn’t be a Giggs performance without the anthem ‘Talkin’ the Hardest’, which, as always, ignited the crowd. Many were impressed by his ability to deliver a clean version for the family-friendly show, with fans commenting:

“Performing a clean edit live is HARD WORK — salute the landlord. This is massive for the UK!”

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For British fans, it was a moment of pride. For international viewers, it was an introduction to the unapologetic authenticity that defines UK rap culture.

Sunday’s match was part of the NFL International Series, where regular season games are hosted outside of the U.S. part of the league’s wider strategy to turn international fixtures into full-scale entertainment events.

In recent years, artists like Raye and Myles Smith have taken the stage, and Giggs’ inclusion only builds on this effort to spotlight UK talent on a global platform.

Before hitting the stage, Giggs acknowledged the importance of the moment:

“It’s a huge moment to be a part of the London Games … to get to share that with my city and the NFL fans is something I’m really proud of,” he said.

While some critics argue the NFL’s embrace of major music acts risks taking attention away from the game itself, the response to Giggs’ performance suggests there’s a real appetite for these moments.

Many spectators in London and viewers worldwide saw it as further proof that British talent is continuing to rise on stages once dominated by U.S. artists.