UK News
SWATCH AND AUDEMARS PIGUET COLLAB LAUNCH LEADS TO TEMPORARY CLOSURE OF STORES DUE TO MASS CROWDS
The Audemars Piguet x Swatch “Royal Pop” collaboration launched on 16 May 2026 and immediately sparked intense disruption, with mass crowds forming at shopping centres, long queues forcing temporary store closures, and viral footage showing disorder as demand surged far beyond expectations, raising safety concerns and prompting urgent action from security teams and local authorities.
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